Nowadays testimonials seem like more sales text. You read the results and think “yeah, right.” However to build yourself as an expert online you must focus on collecting and using testimonials on your sites because they increase your credibility in the eyes of your potential clients. So how do you get great testimonials? How to [...]
Let’s face it. Business is a battle. We need customers and clients to survive and flourish. We also know that the best businesses are experts at branding. Who doesn’t know the Nike swish? What person in the entire world doesn’t recognize the golden arches? We sing along to radio jingles more than we do the top-40!
A journey of a thousand miles begins with a single step. -Confucius You may be disappointed if you fail, but you are doomed if you don’t try. -Beverly Sills For every business that exists, has ever existed, there are thousands that never came to be. Almost everyone I know has a little dream – [...]
Neither fire nor wind, birth nor death can erase our good deeds. -Buddha When I do good, I feel good; when I do bad, I feel bad. That’s my religion. -Abraham Lincoln Going to bed at night with a clear conscious is one of the most valuable things any human being can have in his [...]
Did you ever wonder what happened to customer service? Sometimes I think I’ll go crazy the next time I receive one of those automatic-response emails or hear, “dial one for technical services, dial two for international queries…” Where did all the human beings go? There are more people than ever inhabiting this planet. More goods, [...]
We’ve heard it before – If you do what you love, the money will come eventually, one way or another. As we mature in what can be a soul-wrenching cut-throat business environment, most of us lose faith in this hoped-for precept. We learn to hedge our bets. We have fall-backs. We create a plan B, and [...]
I just met with a friend of mine who has worked in some very impressive companies in executive level jobs and is a perfect example of an expert in the making. She wants to promote and package herself online as an expert. The problem? Where does she start – or should I say, how, when [...]