Become an Expert and Find Fame Online with Heather Porter

It’s super easy to create a Facebook Page using your Facebook Account.  This page can be used to promote a business, club, product, service, person…anything you can think of.  Anyone can do it under 5 minutes.  If you have not yet created one you can do so by logging into your Facebook account and then [...]

There is so much you can do with your Facebook Page, especially since the changes that happened in March 2011.  It is important that you know how to set up facebook for business if you are using it to get more clients. In addition to creating very stylish web pages that actually display on your [...]

Facebook pages are getting important…very important.  They are not only excellent ways to promote your brand, but they can be used to gather statistics, email addresses, give away e-books and other gifts to your fans, direct people to your other websites, and much more. The best thing about Facebook business and personal pages, though, is [...]

Teleseminars and Webinars seem to be all the rage right now.  Why?  Because it is a cheap effective way for people to find out more about you and a great way for you to create info products. First of all, what is the difference? A webinar is a web conference where each participant sits at [...]

Teeny tiny URL’s.  We’ve all seen them, and many of us use them.  Originally people started to use URL shortening services because they just got far to long and cumbersome to use for ordinary purposes.  Now that the internet has developed to the extent it has, not to mention the massive expansion of social media, [...]

Have you ever Googled yourself?  If not, try it.  You’d be surprised at what you find.  Search engines are everything these days.  Google, Yahoo or Bing – we all have our preferences and we all use them…A LOT. Not one day goes by (and hasn’t for almost a decade) when I didn’t search for something [...]

Building up your brand has never been easier on a grassroots level with all the amazing free tools online. There are many out there and I have been victim to the mad overwhelm of trying to figure out which ones I actually need and how to use them.  Here are the ones I think you [...]

Now that we have established what branding is (in my previous article) and why you MUST start paying attention to your brand, let’s get started with some simple first steps. Choose Your Name: Decide whether your online brand will be named after you, or if you want to build a brand around a different name, [...]

Let’s face it. Business is a battle. We need customers and clients to survive and flourish. We also know that the best businesses are experts at branding. Who doesn’t know the Nike swish? What person in the entire world doesn’t recognize the golden arches? We sing along to radio jingles more than we do the top-40!

  A journey of a thousand miles begins with a single step. -Confucius You may be disappointed if you fail, but you are doomed if you don’t try.   -Beverly Sills For every business that exists, has ever existed, there are thousands that never came to be.  Almost everyone I know has a little dream – [...]