Become an Expert and Find Fame Online with Heather Porter

What is a credible website?  A website that builds trust and generates leads. There are some very simple things you can do to your website so people trust it, and more importantly so they will trust you enough to buy something. How to Build Credibility in Your Web Pages: Use Testimonials: Video is best.  To [...]

Teeny tiny URL’s.  We’ve all seen them, and many of us use them.  Originally people started to use URL shortening services because they just got far to long and cumbersome to use for ordinary purposes.  Now that the internet has developed to the extent it has, not to mention the massive expansion of social media, [...]

Now that we have established what branding is (in my previous article) and why you MUST start paying attention to your brand, let’s get started with some simple first steps. Choose Your Name: Decide whether your online brand will be named after you, or if you want to build a brand around a different name, [...]

Let’s face it. Business is a battle. We need customers and clients to survive and flourish. We also know that the best businesses are experts at branding. Who doesn’t know the Nike swish? What person in the entire world doesn’t recognize the golden arches? We sing along to radio jingles more than we do the top-40!

Neither fire nor wind, birth nor death can erase our good deeds. -Buddha When I do good, I feel good; when I do bad, I feel bad. That’s my religion. -Abraham Lincoln Going to bed at night with a clear conscious is one of the most valuable things any human being can have in his [...]

Did you ever wonder what happened to customer service?  Sometimes I think I’ll go crazy the next time I receive one of those automatic-response emails or hear, “dial one for technical services, dial two for international queries…” Where did all the human beings go? There are more people than ever inhabiting this planet.  More goods, [...]

We’ve heard it before – If you do what you love, the money will come eventually, one way or another. As we mature in what can be a soul-wrenching cut-throat business environment, most of us lose faith in this hoped-for precept.  We learn to hedge our bets.  We have fall-backs.  We create a plan B, and [...]

It’s absolutely never too late to grab hold, develop your expertise, and profit from what you enjoy. Beyond the obvious fears, the ever-changing technologies can make this task even more daunting. But the truth is that the internet can only help you develop and grow your expertise, as well as market and profit from it.

Recently I flew on V Australia (Virgin) to LA for a 2010 planning meeting.  I was reminded of how to be exceptional.  I ordered a glass of wine, and after visiting the charming on-board toilet, I was hanging out doing a bit of in-flight sexy leg stretches nearby. The flight attendant found me with my [...]