Personal Branding
2 reasons why copying someone’s marketing does not work
Have you ever thought about copying what someone else does online? Or maybe you already have? I have. I remember when I started my old business, the digital agency Autopilot Your Business, which I ran from 2010 – 2016. In the beginning we sometimes copied marketing collateral other companies used. Or said more politely, we…
Read MoreHow to Build Your Brand and a Large Following
You know when you hang out with certain people and just feel good? Well that is certainly how I feel when hanging out with ‘mover and shaker’ Annette Lackovic. She interviewed me for her “Living Legends Interview Series” and I wanted to share the video here too. We had some problems with the lighting so I…
Read More6 Ways using Brand Consistency to Take Care of Your Tribe
Once you build your brand and your following protect that with all your might. Benji and Joel Madden of pop punk band Good Charlotte are such a good example of what NOT to do. In Australia they have been the front men for Kentucky Fried Chicken on recent TV ads! And then they moved…
Read More4 Simple Steps on How to Create a Tribe Online
Use these 4 simple steps when creating all of your future content online and watch your following increase and your engagement rise.
Read MoreSell More with Brand Authority
The perfect time to demonstrate your expertise is with your free giveaways. Here are 6 ways to show off your brand authority to get sales.
Read MoreThe Winning Formula on How to Make Product Videos that Sell
6 Tips you can use to get better results when using video online to promote and sell your products and services…
Read MoreWhat is a Credible Website?
What is a credible website? A website that builds trust and generates leads. There are some very simple things you can do to your website so people trust it, and more importantly so they will trust you enough to buy something. How to Build Credibility in Your Web Pages: Use Testimonials: Video is best. To…
Read MoreHow to Get a Great Testimonial
Nowadays testimonials seem like more sales text. You read the results and think “yeah, right.” However to build yourself as an expert online you must focus on collecting and using testimonials on your sites because they increase your credibility in the eyes of your potential clients. So how do you get great testimonials? How to…
Read MoreStart here to become an expert and get your brand right online
Now that we have established what branding is (in my previous article) and why you MUST start paying attention to your brand, let’s get started with some simple first steps. Choose Your Name: Decide whether your online brand will be named after you, or if you want to build a brand around a different name,…
Read MoreThe 5 Steps to Deliver a Clear Brand Online and Keep Customers Coming Back
Let’s face it. Business is a battle. We need customers and clients to survive and flourish. We also know that the best businesses are experts at branding. Who doesn’t know the Nike swish? What person in the entire world doesn’t recognize the golden arches? We sing along to radio jingles more than we do the top-40!
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